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When curls stop cooperating, most people buy another product. But often the issue isn’t product. It’s: • technique • moisture balance • haircut shape • styling habits • environmental changes. Before spending money on another bottle, make sure you understand what your curls are actually asking for. Education is often the missing ingredient. #CurlyHairTips #CurlyHairEducation #HealthyCurls #CurlyHairCommunity #CleanAndCurly JacksonvilleCurlyHair MidlifeCurls
nicholelcsw
20 hours ago1 min read


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One of the most common questions I hear: “Why doesn’t my hair do what it used to?” As we age, many women notice: • more dryness • more frizz • less definition • changes in curl pattern • changes in volume. The good news? Your curls aren’t failing. They’re evolving. Understanding what your hair needs today is often more important than trying to recreate what worked 20 years ago. Have your curls changed over the years? Tell me what’s different. #MidlifeCurls #CurlyHairAfter50 #
nicholelcsw
20 hours ago1 min read


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Recently, I had the opportunity to share my story on @thesoulledsessions Podcast. We talked about my journey from social work to curly hair specialist and salon owner. While my career changed, my purpose never did. No matter what I do, my passion is helping women feel seen, supported, and confident. Today, that passion becomes a reality through curl education, self-care, and helping women navigate the life stages changes. If you’re experiencing changes in your curls, you’re n
nicholelcsw
20 hours ago1 min read


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Do I have to lose all of my length to benefit from a curly cut? Absolutely not! If maintaining length is your goal let us know so we can customize a cut/curl routine for you! The cut, the techniques, the styling, the products, the long-term care, they all work together to help you achieve your goals. Nichole Clark Saint Augustine/Jacksonville Curl Specialist Natural Hair Clean Beauty Book at CleanCurly.com Your go-to curl specialist and curly hair stylist near Saint August
nicholelcsw
Jul 301 min read


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Your curls are unique. Your care should be too. Whether you’re embracing natural texture for the first time or trying to understand why your curls have changed, we’re here to help. Specialized curl care can make all the difference. Ready for a fresh approach? Check our website to get started. Cleancurly.com
nicholelcsw
Jul 301 min read
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“My curls aren’t the same.” “I don’t know what products to use.” “I’m tired of fighting my hair.” These are some of the most common things we hear in the salon. You’re not alone. And there are solutions.
nicholelcsw
Jul 281 min read
Last chance to join the workshop!
ONLY 2 SPOTS REMAINING! Parents of curly kids, this one is for you! Join us for our Parent & Child Curl Styling Workshop. August 15 9–11 a.m. $100 per pair You’ll learn how to wash, style, and care for your child’s curls with hands-on instruction. DM @SalonCleanCurly to register.
nicholelcsw
Jul 231 min read
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A curly hair appointment is about more than a haircut. At Clean & Curly, we focus on: Education Personalized guidance Styling techniques Confidence Our goal is for you to leave with great curls and the knowledge to recreate them at home. Because healthy curls happen between appointments, too.
nicholelcsw
Jul 221 min read
Hair changes over time…
Have your curls changed over the years? You’re not imagining it. Many women notice their curls become drier, frizzier, or less predictable over time. What worked 10 years ago may not work today. The good news? Your curls aren’t broken. They’re evolving. And with the right cut, routine, and education, you can learn what your hair needs now. What’s the biggest change you’ve noticed in your curls? ⬇️ Tell us below.
nicholelcsw
Jul 161 min read
Hi!
Hi, I’m Nichole! 👋🏻 Owner of Clean & Curly. I help people understand, embrace, and care for their curls through every stage of life. I’m passionate about curl education because confidence starts with understanding your hair. Whether you’re learning to love your natural texture or trying to figure out why your curls are changing, you’re in the right place. Every curl has a story. I’d love to be part of yours!
nicholelcsw
Jul 161 min read
Parent child curly styling workshop
Parents of curly kids, this one is for you! Join us for our Parent & Child Curl Styling Workshop. August 15 9–11 a.m. $100 per pair You’ll learn how to wash, style, and care for your child’s curls with hands-on instruction. Only 6 spots available! DM @SalonCleanCurly to register.
nicholelcsw
Jul 161 min read
Gentle blending
At @saloncleancurly , it’s not always just about curly cuts and styling. Sometimes we’re here to bring creative color solutions to the table. So what do you do when you have old color that has grown out and faded, you want it to feel brighter and refreshed, you want to blend through a prominent grey streak in the front, but you don’t want to commit to a single process color and having to have it retouched every four weeks? Well for this client an all over lowlight was the ans
nicholelcsw
Jun 291 min read


Looking for more volume and curl near your root?
Check out her reaction the first time seeing her hair after her first curly cut and style! This young lady came in with a common request. Can it have more volume, and is it possible to get it to curl closer to the top? We accomplished this by taking a little length, adding a LOT of layers, and diffusing to encourage her curl. This session also included a lot of information on at home curl care. Have you been wanting to take the leap and get a curly cut? Come see us ☺️ Nich
nicholelcsw
Jun 281 min read
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Sometimes you just need a little shaping while your hair is growing out 😻 Have you ever taken the BOLD step to chop off all of your hair to get rid of an old relaxer? Well this gorgeous client did and she looks amazing! Getting frequent trims while growing out your hair doesn’t necessarily make it take longer. It does however keep your hair healthy and in the right shape while it’s growing, so that you can feel great about it and enjoy every phase of the grow out. If you n
nicholelcsw
Jun 161 min read
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Ever wondered what a curly cut appointment actually looks like from start to finish? This is Amelie’s third time in our chair — and every visit looks a little different, because curly hair isn’t static. It grows, it changes, you change. This time she was ready to chop, and we were here for it. We always start with a real conversation. What’s going on with your curls, what’s working in your routine, what isn’t. Even with clients who really know their hair, there’s always somet
nicholelcsw
Jun 162 min read
Natural Shine
This is one of those before and afters where I feel like yall aren’t going to believe me that we didn’t color her hair. But I swear we didn’t! It all starts with the cleanse. Getting the layers of product and hard water build up off of the hair lets it reflect the light and shine the way it’s meant to. Anyhow, this lovely lady saw another one of my clients at a cooking class and decided she needed to give us a try. How did we do? If you’re struggling with your curls and need
nicholelcsw
Jun 151 min read
Testing, testing, 1, 2, Creams!
We’re back with another multi-product styling series and this time it’s all creams, all day. If you saw the last one, you already know how this goes — I’m not just going to tell you a product is good or bad. I’m going to show you, side by side, so you can actually see the difference and decide for yourself. Because that’s what your hair deserves. Real information. Not just a pretty thumbnail. Here’s exactly what I tested across all 7 clips: Clip 1 — The OG curl cream from the
nicholelcsw
May 182 min read
Hairdressers need hair cuts too!
Even curl specialists need a little love sometimes. 🥹 I recently trimmed my own hair, but it needed a little tweaking — so I reached out to Laura @lalaschoolhouse because she’s been doing some of the cutest short curly cuts, and honestly? I also just wanted to meet her. So many curl specialists work in isolation, and there’s something really special about being in the same space as someone who does what you do and speaks the same language. (I’ve also had the pleasure of seei
nicholelcsw
May 111 min read
Van + Veronica
Now available for use at the shop. An entire line of unscented products from @vanandveronica , for our fragrance sensitive curlies! These products are developed right here in our state of Florida, and are great for light weight moisture. If you have fragrance sensitivities or allergies, let us know and come experience this great line of products!
nicholelcsw
May 111 min read
Straight what??
A little something about me as a hairdresser that you may not already know. I was not always a curl specialist (in fact, I was not always a hairdresser at all. This is a second career for me but I digress). In my early days of hairdressing, I worked in a wonderful salon in downtown Delray Beach, Florida. An organic hair salon that specialized in dry cutting. Back in those days, we would straighten most clients’ hair before cutting it. Every once in a while, I get the opportu
nicholelcsw
May 111 min read
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