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It’s transformation time!
Not sure why, but last week was THE week for transformations. Some big, some not as dramatic, but so many people were looking to feel different this week. Is it the season? The weather? That mercury thing again?? Anyhow it was a fun week! Do you have a favorite transformation reason you want to share? And thank you to @vlambornv for continuing to trust me with your curls ❤️ And for the beautiful clippings 🌱 Nichole Clark Saint Augustine/Jacksonville Curl Specialist Natura
nicholelcsw
3 days ago1 min read
Creating Curl Community
This month, we’re launching a new series celebrating the women who make the Clean & Curly community so special. Every head of curls has a story. Some women are embracing their natural texture for the first time. Others are learning to navigate changes that come with age, hormones, and new seasons of life. Over the coming months, we’ll be sharing some of those stories. What’s one thing your curl journey has taught you? #ClientAppreciation #TheWomenBehindTheCurls #CurlyHairComm
nicholelcsw
7 days ago1 min read
Thank you!
As August comes to a close, I wanted to take a moment to say thank you. – Thank you for trusting me with your curls. – Thank you for sharing your stories, celebrating your wins, asking questions, and allowing me to be part of your journey. Whether you’ve been with Clean & Curly for years or recently found us, I am grateful for every client who walks through our doors. This salon was built to be a place where curls are celebrated, education comes first, and people feel underst
nicholelcsw
Aug 291 min read
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When I opened Clean & Curly, I didn’t just want to create a salon. I wanted to create a place where curls are celebrated, education comes first, and people feel understood. A place where clients gain confidence. A place where talented curl specialists can build meaningful careers doing what they love. The future of Clean & Curly is about community, education, and helping more people embrace their natural curls. And we’re just getting started. #CleanAndCurly #SalonCulture #Cur
nicholelcsw
Aug 281 min read
Why do we chop?
New (school) year, new hair! Sometimes it feels so good to just get rid of a bunch of hair and start fresh. People cut their hair off for all sorts of reasons. For Amy it was about starting a new school year. For some people it’s about a beginning or an ending. For some it’s about wanting things to be easier for a while. For some it’s about letting go of old energy. What’s the best (or worst) reason you ever cut off a bunch of hair. Tell me yours in the comments and I’ll tell
nicholelcsw
Aug 241 min read
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When you’ve been cutting their hair since they’re a child. Then they start driving themselves to appointments. Then they go off to college. Then you get to give them a really short going back to school cut because you don’t know when they’ll be able to come back and they may or may not maintain it themselves at school 😉 I love watching my clients grow up, and change, and evolve. It’s so meaningful to have long-term relationship relationships with people behind the chair. And
nicholelcsw
Aug 191 min read


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What an amazing morning. Thank you to everyone who participated in our Parent & Child Curly Styling Workshop. Watching parents gain confidence and seeing kids feel proud of their curls reminded us exactly why we love education so much. Thank you for spending part of your Saturday with us! Would you like us to offer another workshop in the future? Let us know below. #CurlEducation #CurlyHairCommunity #CleanAndCurly #JacksonvilleCurlyHair #StAugustineCurlyHair #HealthyCurls
nicholelcsw
Aug 191 min read
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I built Clean & Curly on the belief that every client deserves personalized curl care and education. As the salon continues to grow, I’m interested in meeting like-minded stylists. If you love curly hair, are committed to continuing education, and are looking for a supportive environment, I’d love to connect. I’m especially interested in people who want to build long-term relationships and help clients embrace their natural curl. Sometimes the best opportunities begin with a
nicholelcsw
Aug 131 min read
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What do you do when you’ve lost half of your density due to a life-saving medication? That’s what this client came in asking. There are lots of life events that can change the way our hair looks and behaves. Illness, surgery, menopause, health issues, etc. So in this particular case we came up with a cut and a care routine that would work best with her current hair. If your hair has changed and what you used to do isn’t working anymore, come see us so we can help. It’s really
nicholelcsw
Aug 121 min read
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When curls stop cooperating, most people buy another product. But often the issue isn’t product. It’s: • technique • moisture balance • haircut shape • styling habits • environmental changes. Before spending money on another bottle, make sure you understand what your curls are actually asking for. Education is often the missing ingredient. #CurlyHairTips #CurlyHairEducation #HealthyCurls #CurlyHairCommunity #CleanAndCurly JacksonvilleCurlyHair MidlifeCurls
nicholelcsw
Aug 71 min read


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One of the most common questions I hear: “Why doesn’t my hair do what it used to?” As we age, many women notice: • more dryness • more frizz • less definition • changes in curl pattern • changes in volume. The good news? Your curls aren’t failing. They’re evolving. Understanding what your hair needs today is often more important than trying to recreate what worked 20 years ago. Have your curls changed over the years? Tell me what’s different. #MidlifeCurls #CurlyHairAfter50 #
nicholelcsw
Aug 71 min read


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Recently, I had the opportunity to share my story on @thesoulledsessions Podcast. We talked about my journey from social work to curly hair specialist and salon owner. While my career changed, my purpose never did. No matter what I do, my passion is helping women feel seen, supported, and confident. Today, that passion becomes a reality through curl education, self-care, and helping women navigate the life stages changes. If you’re experiencing changes in your curls, you’re n
nicholelcsw
Aug 71 min read


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Do I have to lose all of my length to benefit from a curly cut? Absolutely not! If maintaining length is your goal let us know so we can customize a cut/curl routine for you! The cut, the techniques, the styling, the products, the long-term care, they all work together to help you achieve your goals. Nichole Clark Saint Augustine/Jacksonville Curl Specialist Natural Hair Clean Beauty Book at CleanCurly.com Your go-to curl specialist and curly hair stylist near Saint August
nicholelcsw
Jul 301 min read


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Your curls are unique. Your care should be too. Whether you’re embracing natural texture for the first time or trying to understand why your curls have changed, we’re here to help. Specialized curl care can make all the difference. Ready for a fresh approach? Check our website to get started. Cleancurly.com
nicholelcsw
Jul 301 min read
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“My curls aren’t the same.” “I don’t know what products to use.” “I’m tired of fighting my hair.” These are some of the most common things we hear in the salon. You’re not alone. And there are solutions.
nicholelcsw
Jul 281 min read
Last chance to join the workshop!
ONLY 2 SPOTS REMAINING! Parents of curly kids, this one is for you! Join us for our Parent & Child Curl Styling Workshop. August 15 9–11 a.m. $100 per pair You’ll learn how to wash, style, and care for your child’s curls with hands-on instruction. DM @SalonCleanCurly to register.
nicholelcsw
Jul 231 min read
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A curly hair appointment is about more than a haircut. At Clean & Curly, we focus on: Education Personalized guidance Styling techniques Confidence Our goal is for you to leave with great curls and the knowledge to recreate them at home. Because healthy curls happen between appointments, too.
nicholelcsw
Jul 221 min read
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What nobody told me about curly hair after 40: - It may need more moisture. - It may need new products. - It may behave differently than it used to. But here’s what nobody really talks about: Your curls aren’t failing. They’re evolving. And you’re not alone! What’s something you wish someone had told you sooner about your hair?
nicholelcsw
Jul 211 min read
Hair changes over time…
Have your curls changed over the years? You’re not imagining it. Many women notice their curls become drier, frizzier, or less predictable over time. What worked 10 years ago may not work today. The good news? Your curls aren’t broken. They’re evolving. And with the right cut, routine, and education, you can learn what your hair needs now. What’s the biggest change you’ve noticed in your curls? ⬇️ Tell us below.
nicholelcsw
Jul 161 min read
Hi!
Hi, I’m Nichole! 👋🏻 Owner of Clean & Curly. I help people understand, embrace, and care for their curls through every stage of life. I’m passionate about curl education because confidence starts with understanding your hair. Whether you’re learning to love your natural texture or trying to figure out why your curls are changing, you’re in the right place. Every curl has a story. I’d love to be part of yours!
nicholelcsw
Jul 161 min read
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