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It’s transformation time!
Not sure why, but last week was THE week for transformations. Some big, some not as dramatic, but so many people were looking to feel different this week. Is it the season? The weather? That mercury thing again?? Anyhow it was a fun week! Do you have a favorite transformation reason you want to share? And thank you to @vlambornv for continuing to trust me with your curls ❤️ And for the beautiful clippings 🌱 Nichole Clark Saint Augustine/Jacksonville Curl Specialist Natura
nicholelcsw
Sep 71 min read
Creating Curl Community
This month, we’re launching a new series celebrating the women who make the Clean & Curly community so special. Every head of curls has a story. Some women are embracing their natural texture for the first time. Others are learning to navigate changes that come with age, hormones, and new seasons of life. Over the coming months, we’ll be sharing some of those stories. What’s one thing your curl journey has taught you? #ClientAppreciation #TheWomenBehindTheCurls #CurlyHairComm
nicholelcsw
Sep 31 min read
Thank you!
As August comes to a close, I wanted to take a moment to say thank you. – Thank you for trusting me with your curls. – Thank you for sharing your stories, celebrating your wins, asking questions, and allowing me to be part of your journey. Whether you’ve been with Clean & Curly for years or recently found us, I am grateful for every client who walks through our doors. This salon was built to be a place where curls are celebrated, education comes first, and people feel underst
nicholelcsw
Aug 291 min read
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When I opened Clean & Curly, I didn’t just want to create a salon. I wanted to create a place where curls are celebrated, education comes first, and people feel understood. A place where clients gain confidence. A place where talented curl specialists can build meaningful careers doing what they love. The future of Clean & Curly is about community, education, and helping more people embrace their natural curls. And we’re just getting started. #CleanAndCurly #SalonCulture #Cur
nicholelcsw
Aug 281 min read
Why do we chop?
New (school) year, new hair! Sometimes it feels so good to just get rid of a bunch of hair and start fresh. People cut their hair off for all sorts of reasons. For Amy it was about starting a new school year. For some people it’s about a beginning or an ending. For some it’s about wanting things to be easier for a while. For some it’s about letting go of old energy. What’s the best (or worst) reason you ever cut off a bunch of hair. Tell me yours in the comments and I’ll tell
nicholelcsw
Aug 241 min read
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When curls stop cooperating, most people buy another product. But often the issue isn’t product. It’s: • technique • moisture balance • haircut shape • styling habits • environmental changes. Before spending money on another bottle, make sure you understand what your curls are actually asking for. Education is often the missing ingredient. #CurlyHairTips #CurlyHairEducation #HealthyCurls #CurlyHairCommunity #CleanAndCurly JacksonvilleCurlyHair MidlifeCurls
nicholelcsw
Aug 71 min read


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One of the most common questions I hear: “Why doesn’t my hair do what it used to?” As we age, many women notice: • more dryness • more frizz • less definition • changes in curl pattern • changes in volume. The good news? Your curls aren’t failing. They’re evolving. Understanding what your hair needs today is often more important than trying to recreate what worked 20 years ago. Have your curls changed over the years? Tell me what’s different. #MidlifeCurls #CurlyHairAfter50 #
nicholelcsw
Aug 71 min read


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Recently, I had the opportunity to share my story on @thesoulledsessions Podcast. We talked about my journey from social work to curly hair specialist and salon owner. While my career changed, my purpose never did. No matter what I do, my passion is helping women feel seen, supported, and confident. Today, that passion becomes a reality through curl education, self-care, and helping women navigate the life stages changes. If you’re experiencing changes in your curls, you’re n
nicholelcsw
Aug 71 min read


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Do I have to lose all of my length to benefit from a curly cut? Absolutely not! If maintaining length is your goal let us know so we can customize a cut/curl routine for you! The cut, the techniques, the styling, the products, the long-term care, they all work together to help you achieve your goals. Nichole Clark Saint Augustine/Jacksonville Curl Specialist Natural Hair Clean Beauty Book at CleanCurly.com Your go-to curl specialist and curly hair stylist near Saint August
nicholelcsw
Jul 301 min read


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Your curls are unique. Your care should be too. Whether you’re embracing natural texture for the first time or trying to understand why your curls have changed, we’re here to help. Specialized curl care can make all the difference. Ready for a fresh approach? Check our website to get started. Cleancurly.com
nicholelcsw
Jul 301 min read
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“My curls aren’t the same.” “I don’t know what products to use.” “I’m tired of fighting my hair.” These are some of the most common things we hear in the salon. You’re not alone. And there are solutions.
nicholelcsw
Jul 281 min read
Last chance to join the workshop!
ONLY 2 SPOTS REMAINING! Parents of curly kids, this one is for you! Join us for our Parent & Child Curl Styling Workshop. August 15 9–11 a.m. $100 per pair You’ll learn how to wash, style, and care for your child’s curls with hands-on instruction. DM @SalonCleanCurly to register.
nicholelcsw
Jul 231 min read
Hair changes over time…
Have your curls changed over the years? You’re not imagining it. Many women notice their curls become drier, frizzier, or less predictable over time. What worked 10 years ago may not work today. The good news? Your curls aren’t broken. They’re evolving. And with the right cut, routine, and education, you can learn what your hair needs now. What’s the biggest change you’ve noticed in your curls? ⬇️ Tell us below.
nicholelcsw
Jul 161 min read
Hi!
Hi, I’m Nichole! 👋🏻 Owner of Clean & Curly. I help people understand, embrace, and care for their curls through every stage of life. I’m passionate about curl education because confidence starts with understanding your hair. Whether you’re learning to love your natural texture or trying to figure out why your curls are changing, you’re in the right place. Every curl has a story. I’d love to be part of yours!
nicholelcsw
Jul 161 min read
Parent child curly styling workshop
Parents of curly kids, this one is for you! Join us for our Parent & Child Curl Styling Workshop. August 15 9–11 a.m. $100 per pair You’ll learn how to wash, style, and care for your child’s curls with hands-on instruction. Only 6 spots available! DM @SalonCleanCurly to register.
nicholelcsw
Jul 161 min read
Gentle blending
At @saloncleancurly , it’s not always just about curly cuts and styling. Sometimes we’re here to bring creative color solutions to the table. So what do you do when you have old color that has grown out and faded, you want it to feel brighter and refreshed, you want to blend through a prominent grey streak in the front, but you don’t want to commit to a single process color and having to have it retouched every four weeks? Well for this client an all over lowlight was the ans
nicholelcsw
Jun 291 min read


Looking for more volume and curl near your root?
Check out her reaction the first time seeing her hair after her first curly cut and style! This young lady came in with a common request. Can it have more volume, and is it possible to get it to curl closer to the top? We accomplished this by taking a little length, adding a LOT of layers, and diffusing to encourage her curl. This session also included a lot of information on at home curl care. Have you been wanting to take the leap and get a curly cut? Come see us ☺️ Nich
nicholelcsw
Jun 281 min read
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Ever wondered what a curly cut appointment actually looks like from start to finish? This is Amelie’s third time in our chair — and every visit looks a little different, because curly hair isn’t static. It grows, it changes, you change. This time she was ready to chop, and we were here for it. We always start with a real conversation. What’s going on with your curls, what’s working in your routine, what isn’t. Even with clients who really know their hair, there’s always somet
nicholelcsw
Jun 162 min read
Natural Shine
This is one of those before and afters where I feel like yall aren’t going to believe me that we didn’t color her hair. But I swear we didn’t! It all starts with the cleanse. Getting the layers of product and hard water build up off of the hair lets it reflect the light and shine the way it’s meant to. Anyhow, this lovely lady saw another one of my clients at a cooking class and decided she needed to give us a try. How did we do? If you’re struggling with your curls and need
nicholelcsw
Jun 151 min read
Hairdressers need hair cuts too!
Even curl specialists need a little love sometimes. 🥹 I recently trimmed my own hair, but it needed a little tweaking — so I reached out to Laura @lalaschoolhouse because she’s been doing some of the cutest short curly cuts, and honestly? I also just wanted to meet her. So many curl specialists work in isolation, and there’s something really special about being in the same space as someone who does what you do and speaks the same language. (I’ve also had the pleasure of seei
nicholelcsw
May 111 min read
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