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“Why can’t I get my curls to look the way you do them at the salon?” 👀 We hear this every single week, and the truth is — it’s not just the products, it’s the process. When we style curls in the salon, we take our time working gel through the hair section by section. This ensures every curl is evenly coated, properly hydrated, and able to form its natural pattern without frizz. That’s the secret behind that defined, juicy, long-lasting curl you love when you leave here. 💫 A
nicholelcsw
Jan 71 min read
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Healthy curls take time — and this is proof 💫 One year apart, same client, same gorgeous waves — but look at the difference in shine, shape, and bounce! When we let go of old color and focus on care, hydration, and consistency, the curls reward us. They become more defined, more uniform, and so much easier to style. It’s not about a quick fix — it’s about learning what your curls need and giving them time to thrive. Would you have the patience to grow out all your color for
nicholelcsw
Dec 17, 20251 min read
Winter curl tips
Winter can be one of the hardest seasons for curly hair — cold air outside, dry heat inside, and low humidity all work against your curls’ natural moisture balance. ❄️💨 If your curls have been feeling frizzy, flat, or dry lately, you’re not alone! Here are a few curl specialist-approved ways to keep your hair healthy, hydrated, and defined all winter long: 💧 1️⃣ Deep condition regularly. Curly hair already tends to be dry, and winter only makes it worse. A weekly deep condi
nicholelcsw
Dec 10, 20252 min read


Wait, what?
Wait, what?? Why are you seeing straight hair on a curly profile?? We went waaaay outside the box for this one. This wonderful new client came in with her hair curling ironed. We had a very thorough consultation in which she stated that while she did want to get to a point where she wore her natural curl all of the time, currently she did style with an iron fairly often. Some of y’all may know that I started my career and an organic salon that specialized in dry hair cutting
nicholelcsw
Nov 12, 20251 min read
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Shorten it a lot and let’s grow out the old color! Check✔️ and check✔️! Nichole Clark Saint Augustine/Jacksonville Curl Specialist...
nicholelcsw
Oct 6, 20251 min read
We’re Doing Perms Again – The Curly Way ✨
We’re Doing Perms Again – The Curly Way ✨ If you’ve been dreaming about soft, bouncy curls or adding volume and definition to your hair,...
nicholelcsw
Oct 3, 20251 min read
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✨ Have curls this gorgeous… but don’t know how to bring out their best? That’s what we do. This transformation is the result of a custom...
nicholelcsw
Oct 3, 20251 min read
But that color?
I feel like this is going to be one of those times when y’all don’t believe me that we didn’t color her hair. But I swear we didn’t. We...
nicholelcsw
Sep 24, 20251 min read
Summer + Curls = A Challenge (But You’ve Got This!
Summer + Curls = A Challenge (But You’ve Got This!) If you’ve ever stepped outside into Florida’s summer humidity and felt your curls...
nicholelcsw
Aug 6, 20252 min read
Short curly hair!
Been thinking about cutting your curly hair shorter for summer? It’s still hot so there’s still time 😜 If you’ve been debating, this is...
nicholelcsw
Aug 2, 20251 min read
We love long hair! (And all the rest)
Please keep bringing in the beautiful long curlies! (And the short curlies, and the medium curlies, and the men’s curlies. Just all the...
nicholelcsw
Jun 11, 20251 min read
Summer Curls!
Looking for a trim and some shaping for your summer curls? Looking for some extra humidity resistant summer products? What do you need?...
nicholelcsw
Jun 2, 20251 min read
Long hair curly girls, this one’s for you!
Looong hair curlies- have you ever had the experience where you walked into a hair salon, and the hairstylist saw your hair and got...
nicholelcsw
Jun 2, 20251 min read
Summer curls!
Curl Refresh and reshape for this long time friend. We’ve had lots of people lightening up their hair for summer, are you next? Come see...
nicholelcsw
May 22, 20251 min read


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All the beautiful curls 😍 Tired of muddling through all of the conflicting information on the web about how to care for your hair? Come...
nicholelcsw
May 12, 20251 min read
When your MIL is a curly girl…
Requests: -fix the cut as it has grown out wonky due to having some wildly different curl patterns. - even out the color so that blends...
nicholelcsw
Apr 14, 20251 min read
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No one curl is like any other. Each must be treated with a unique level of care. The loose silky wave will never shine when it’s treated...
nicholelcsw
Apr 4, 20251 min read


Wavy Hair Model
Check out Marilyn’s model from our cutting class this week! Reshaped, layered, lightened and defined! Way to go Marilyn and thank you...
nicholelcsw
Feb 16, 20251 min read
Valentines Hair!
Valentine's Day is just around the corner! Who's ready to get their curls in tip-top shape? Contact us to schedule your appointment and...
nicholelcsw
Jan 31, 20251 min read


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Our salon is women owned, woman, staffed, and 99% of our clientele is women. Most women have had the experience of being caught off guard...
nicholelcsw
Jan 2, 20251 min read
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