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Thank you!
As August comes to a close, I wanted to take a moment to say thank you. – Thank you for trusting me with your curls. – Thank you for sharing your stories, celebrating your wins, asking questions, and allowing me to be part of your journey. Whether you’ve been with Clean & Curly for years or recently found us, I am grateful for every client who walks through our doors. This salon was built to be a place where curls are celebrated, education comes first, and people feel underst
nicholelcsw
Aug 291 min read


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What an amazing morning. Thank you to everyone who participated in our Parent & Child Curly Styling Workshop. Watching parents gain confidence and seeing kids feel proud of their curls reminded us exactly why we love education so much. Thank you for spending part of your Saturday with us! Would you like us to offer another workshop in the future? Let us know below. #CurlEducation #CurlyHairCommunity #CleanAndCurly #JacksonvilleCurlyHair #StAugustineCurlyHair #HealthyCurls
nicholelcsw
Aug 191 min read
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When curls stop cooperating, most people buy another product. But often the issue isn’t product. It’s: • technique • moisture balance • haircut shape • styling habits • environmental changes. Before spending money on another bottle, make sure you understand what your curls are actually asking for. Education is often the missing ingredient. #CurlyHairTips #CurlyHairEducation #HealthyCurls #CurlyHairCommunity #CleanAndCurly JacksonvilleCurlyHair MidlifeCurls
nicholelcsw
Aug 71 min read


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One of the most common questions I hear: “Why doesn’t my hair do what it used to?” As we age, many women notice: • more dryness • more frizz • less definition • changes in curl pattern • changes in volume. The good news? Your curls aren’t failing. They’re evolving. Understanding what your hair needs today is often more important than trying to recreate what worked 20 years ago. Have your curls changed over the years? Tell me what’s different. #MidlifeCurls #CurlyHairAfter50 #
nicholelcsw
Aug 71 min read
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Sometimes you just need a little shaping while your hair is growing out 😻 Have you ever taken the BOLD step to chop off all of your hair to get rid of an old relaxer? Well this gorgeous client did and she looks amazing! Getting frequent trims while growing out your hair doesn’t necessarily make it take longer. It does however keep your hair healthy and in the right shape while it’s growing, so that you can feel great about it and enjoy every phase of the grow out. If you n
nicholelcsw
Jun 161 min read
Starting Over- The Transition to Natural Curls
Transitioning back to your natural curls 
nicholelcsw
Jan 141 min read
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“Why can’t I get my curls to look the way you do them at the salon?” 👀 We hear this every single week, and the truth is — it’s not just the products, it’s the process. When we style curls in the salon, we take our time working gel through the hair section by section. This ensures every curl is evenly coated, properly hydrated, and able to form its natural pattern without frizz. That’s the secret behind that defined, juicy, long-lasting curl you love when you leave here. 💫 A
nicholelcsw
Jan 71 min read
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Healthy curls take time — and this is proof 💫 One year apart, same client, same gorgeous waves — but look at the difference in shine, shape, and bounce! When we let go of old color and focus on care, hydration, and consistency, the curls reward us. They become more defined, more uniform, and so much easier to style. It’s not about a quick fix — it’s about learning what your curls need and giving them time to thrive. Would you have the patience to grow out all your color for
nicholelcsw
Dec 17, 20251 min read
Winter curl tips
Winter can be one of the hardest seasons for curly hair — cold air outside, dry heat inside, and low humidity all work against your curls’ natural moisture balance. ❄️💨 If your curls have been feeling frizzy, flat, or dry lately, you’re not alone! Here are a few curl specialist-approved ways to keep your hair healthy, hydrated, and defined all winter long: 💧 1️⃣ Deep condition regularly. Curly hair already tends to be dry, and winter only makes it worse. A weekly deep condi
nicholelcsw
Dec 10, 20252 min read
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From one-length and weighed down ➡️ to light, bouncy, defined curls! 💫 Has your stylist ever avoided layers because they were afraid your curls would get too poofy? Or tried to “fix” the curly triangle by thinning out your hair? 👀 Tell us in the comments how that worked out for you 👇 — and we’ll share what cutting and styling techniques actually bring out your curls’ best shape and movement. 💕 #CurlyHairSpecialist #CurlyCut #HealthyCurls #CurlTransformation #CurlyHairComm
nicholelcsw
Dec 3, 20251 min read
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✨From soft waves to defined, bouncy curls!✨ This beautiful head of silver curls just needed the right shape and styling to bring out all that natural movement. A proper curly cut and technique can make all the difference — less weight, more lift, and the kind of volume that turns heads. 💫 If you’ve been struggling to love your curls, it might be time for a fresh start with a stylist who truly understands texture. 📅 Holiday appointments are filling up fast — book your curl t
nicholelcsw
Nov 19, 20251 min read
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✨Curly hair magic happens when trust meets expertise✨ We absolutely love when clients bring their energy, personality, and gorgeous curls into the salon! 💕 Curly hair needs a little extra understanding — it’s all about hydration, shape, and working with your texture (not against it!). Finding a stylist who gets your curls makes all the difference — someone who listens, educates, and helps you love your natural texture more every visit. 💫 Holiday appointments are booking fas
nicholelcsw
Nov 12, 20251 min read
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Before ➡️ Before ➡️ After ✨ This sweet young lady came in for her second curly cut with us last week. For reference, I pulled up her original “before” picture from her very first visit — and wow, what a difference! At that first appointment, we focused on more than just the haircut. We talked about scalp care, proper shampooing and conditioning techniques, and how to style in a way that supports her curl pattern. Fast forward to her second visit, and you can see the differenc
nicholelcsw
Oct 22, 20251 min read
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✨ Have curls this gorgeous… but don’t know how to bring out their best? That’s what we do. This transformation is the result of a custom...
nicholelcsw
Oct 3, 20251 min read
We’re a year old!!!
✨🎉 One Year of Curls, Care & Community 🎉✨ It’s hard to believe that one year ago we opened our doors with a dream: to create a calm,...
nicholelcsw
Oct 3, 20251 min read
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